Empowering You Brand & Website
about the project
scope: Branding, SEO, COPY & Website design
brand words: Playful, organic, youthful, Inviting, Feminine, Warm
When the owner of Empowering You reached out for help with website improvements and SEO strategy, we quickly realized the brand itself needed a fresh start to better reflect the heart of her practice. Since the majority of her clients are younger women navigating trauma and eating disorders, we leaned into an earthy, organic aesthetic that felt warm, playful, and gently uplifting. The daisy became a central brand element—not just for its visual softness, but for its deeper symbolism of resilience and renewal. The result is a brand and website that feel approachable, grounded, and aligned with the supportive, healing work happening behind the scenes.
