Maximal Hearing

PROJECT SERVICES

Branding + SEO + Website

PROJECT DETAILS

I originally started working with Maximal Hearing in 2018, and this business was the catalyst for me learning about SEO. I first started working with the owner on a simple logo design. That eventually led me to giving the originally designed logo a soft update, finishing out the suite of brand elements and designing a new, SEO-friendly website in 2019.

For the logo, the owner wanted to incorporate an “a” into the design to tie in the type of medicine he practices — audiology. After playing around with a number of options, I finally landed on the current design which includes a subliminal “a” inside the ear. The other subtle changes I made were replacing the dots on the letters “i” in Maximal Hearing for a respective up arrow and hearing waves. These minor, subtle changes help make a brand unique.