Baby Hope Fertility Brand & Website
about the project
scope: Branding, SEO, COPY & Website design
brand words: Hopeful, Empathetic, Colorful, Feminine, Uplifting
Baby Hope Fertility is a holistic, physician-led fertility clinic in Denver founded by Dr. Jeanie Schlafly—an anesthesiologist turned fertility specialist with a deeply personal connection to the path her patients walk. This project was especially meaningful, not only because of Dr. Schlafly’s own story, but also because of her background in functional medicine—an approach I personally value and trust. Additionally, unbeknownst to me, our paths would cross on a more personal level as Dr. Jeanie helped me navigate my own pregnancy loss, 2 years after launching her brand and website.
As a personal believer in what Jeanie does to help women grow their families, I knew we had to get her branding and messaging just right. We built everything from the ground up: branding, messaging, SEO strategy, a full website, and a custom course. The brand blends symbolism and story—a lily for her daughter and a rainbow for hope—crafted in a colorful yet gentle palette to convey optimism without overwhelm. The final site is emotionally resonant, strategically optimized, and designed to support patients in every sense of the word.
