Justified Active Gear Brand & Website
about the project
scope: Branding, SEO, COPY & Website design
brand words: Bold, Sporty, Edgy, CONTEMPORARY
Justified Active Gear is a Christian clothing line and team gear management platform built with purpose. When I was first introduced to the brand, I wasn’t sure if Beyond Design Co. would be the right fit—but after learning more about their mission, I knew immediately this was a business I wanted to support. Their goal is to equip athletes with high-quality, affordable apparel—all rooted in a greater purpose.
Every part of the brand, website, and SEO strategy was intentional. We researched high-impact keywords, refined their messaging, and kept the original logo while expanding the visual identity to feel more cohesive and impactful. I’m incredibly grateful to the Justified team for trusting me with your vision—it was a joy to work on, and I can’t wait to see what’s ahead for you.
