The Succulent Shop Brand & Website
about the project
scope: Branding, SEO, COPY & Website design
brand words: Organic, Botanical, Soft, Natural, Rooted, Art Decco
The Succulent Shop is a boutique plant store based in Broken Arrow, Oklahoma. After operating as a pop-up for several years, the owners opened a brick-and-mortar location in 2020 and were ready for a full rebrand to reflect the shift in business model. With a clear vision in mind, they were open to starting from scratch—and that made for a really fun creative process.
The challenge was blending two very distinct aesthetics: earthy and art deco. After a few rounds of design exploration, we landed on a brand that feels fresh, intentional, and visually layered. The hexagon motif was inspired by a tile used in the store’s bar area. While the original tile didn’t translate well digitally, we used it as a starting point to create a subtle, geometric monogram using the letters “TSS.” The sun graphic nods to the light-loving nature of succulents, while the arrow pays tribute to their hometown of Broken Arrow.
