The Bilingual Schoolhouse Brand & Website
about the project
scope: Branding, SEO, COPY & Website design
brand words: Playful, Colorful, imaginative, Friendly, Welcoming
This project was especially meaningful, as my son attended The Bilingual Schoolhouse just before the pandemic. When the school temporarily closed during lockdown, the director reached out to explore how we could bring their curriculum online. Their original site lacked e-commerce functionality, and no formal brand had been established yet.
We started by creating a visual identity that felt playful and engaging—designed for both kids and their parents. The brand features a muted primary color palette and a logo with subtle symmetry to represent the school’s bilingual focus (Spanish & English). The hand-drawn-inspired shapes add a touch of whimsy, while the circle surrounding the monogram symbolizes unity, earth, and love. The final website is bright, user-friendly, and built to support both in-person learning and digital content offerings.
