PJ’s Vacuum Brand & Website
about the project
scope: Branding, SEO, COPY & Website design
brand words: Retro, Trustworthy, Practical, ApproachablE
PJ’s Vacuum, a family-owned business in Cedar Rapids, Iowa, has been serving the community for over 50 years. Recognizing the value of their existing brand, we chose to refine rather than reinvent. We expanded their color palette, introduced complementary hues, and added a custom icon to the logo, along with matching icons to represent the various vacuum models they offer. These elements were designed to evoke a retro vibe, honoring the company’s long-standing history.
The website journey began with a basic Squarespace 7.0 setup. As PJ’s Vacuum continued to grow, we transitioned to Squarespace 7.1, implementing a comprehensive overhaul that included SEO optimization and regular updates to keep the site fresh and relevant. This approach ensures the website remains user-friendly and effectively communicates the brand’s commitment to quality and customer service.
