Thrive Chiropractic Brand & Website
about the project
scope: Branding, SEO, COPY & Website design
brand words: Maternal, Calming, Natural, Professional, Uplifting, Accessible
This was my second time working with Cassidy Meredith, owner of Thrive Chiropractic Clinic (and co-owner of The Succulent Shop in Broken Arrow). After collaborating on The Succulent Shop’s branding and website back in 2020, Cassidy returned a couple years later for help refining and updating her chiropractic brand and website.
Thrive already had a solid foundation thanks to a previous brand designer—complete with building signage and existing recognition—so instead of starting from scratch, we decided to build on what was already there. We softened and expanded the color palette, adjusted the typography ever so slightly, and created a full brand suite Cassidy could use consistently across platforms. The bulk of the project focused on designing a fresh website that integrated her brand elements while improving user experience and SEO. The final result is a calming, approachable website that’s designed to grow alongside the practice and rank steadily over time—just like The Succulent Shop’s site has done.
